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Richmond Tigers launch Operation 10,000, a unique social media campaign with the aim of boosting online membership sales for 2011.
Surface Media recently worked with the Tigers to design and build the Operation 10,000 website which allows Richmond members to join the campaign, connect to their Facebook accounts and share the campaign video with friends through Facebook or via email. Operation 10,000 members earn points as their friends join the campaign and/or become Richmond members. The incentive - a share of over $25,000 in cash and prizes.
Richmond is the first of the AFL clubs to really leverage the power of social media as part of a focused campaign to reach out to supporters online. Surface Media is proud to have been a part of it.
Read more about the operation 10,000 project | Visit the campaign website
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Surface Media and the Richmond Football Club recently launched the brand new 2011 Richmond membership website. The site has received great feedback from Richmond supporters who now find it easier than ever to join, renew and manage their membership through the membership website.
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Surface Media is also proud to have worked with the Kangaroos to design and launch their new 2011 membership website. We turned this website around in a short period of time to allow the Kangaroos to be one of the first AFL clubs to launch their 2011 membership campaign.
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We are excited to have worked with the Collingwood Football club for the third year in a row to design their 2011 membership website. The 2011 design introduces a greater level of interactivity, an improved site structure and an exciting new interface design concept.
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